Joint introduction day

On the joint introduction day, we lay the foundation for the entire course, with a particular focus on PPWR and extended producer responsibility. You'll gain insight into how the upcoming packaging regulation affects design, material choices, recyclability, and documentation, and what this means for your company in practice.

The day gives you a solid overview of the circular principles and design requirements that will become central to future packaging solutions. We look at how companies can work strategically with packaging so that it meets legal requirements, reduces environmental impact, and supports business objectives.

You'll leave with a strong professional foundation and practical tools to analyze your own packaging in light of PPWR — ready to continue working in your industry-specific course.

Gitte introduces the overall framework for the circular economy and the role of packaging in the transition. Building on the white paper's core principles, you'll gain insight into how circular thinking translates into concrete packaging choices, and what design and material choices mean for reuse, recycling, and resource efficiency.

Rikke provides a practical overview of PPWR and extended producer responsibility — what the regulations specifically require of companies in terms of design, documentation, and recyclability, and how these requirements translate into decisions across product development, procurement, production, and sales.

Niels takes you behind the scenes of packaging — what happens when it leaves the consumer? You'll gain insight into packaging's journey from sorting and collection to reuse and recycling, and why this part of the value chain is crucial for the packaging design of the future.

Christian will talk about how sustainable packaging solutions can strengthen a company's brand and create value for both customers and the business — but also about why credible, documentable communication is essential. Building on the growing requirements for environmental communication, he offers insight into how packaging improvements can be actively used in branding and marketing, without the company risking accusations of greenwashing.

The full course programme will be sent out before the course starts.